One of the challenges the new member/hospitality focus group has wrestled with over the last two years is how to describe St. Luke in advertising and promotional material. There’s so much to say and St. Luke means many different things to different people. Our goal was to come up with advertising that would make people who had never heard of St. Luke before say "that sounds like a place for me." We think we’ve done that with an inspiring, thought provoking campaign. Below is one ad that will appear in an upcoming issue of Lavender. There are six concepts in the campaign that will be adapted to various paid and free media over the coming year. Look for the series in upcoming issues of the Challenge and the Sunday bulletin. Download a copy here that you can email to a friend.

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